ABC TV Catalyst

Matt Campbell from Toxic Aroma and John Bonnice from St Luke's Bendigo

In late 2004, the ABC TV Science show "Catalyst" had approached Earnshaw to produce a series - The Science of Business - that would feature her Entrepreneurship research and associated projects.

On location with the crew from ABC's Catalyst

Chutzpah Inc. offered Chutzpah Bendigo and Matt Campbell the opportunity to participate in the series which would include Matt being mentored by John Ilhan; founder and CEO of Crazy John's Mobiles. Matt pitched to Mr Ilhan for funds and network support for his new venture and raised $5,000 from his pitch. Matt intended to use these funds to support the rollout of his venture. Mr Ilhan also offered the support from some powerful networks that would assist to consolidate his ongoing mentoring relationship with this successful and influential entrepreneur.

ABC Catalyst aired The Science of Business 'How to make it Big' on 29 March 2007.